I was working for an agency called Mayte. After a number of years, they felt the existing brand didn't reflect their values and attitude properly. So we rebranded it on the side.
Branding, Web design & Front end
Featured on brutalistwebsite.com
The purpose of this rebrand was to find out who anti was and what it looked like. So as a team, we began by trying to explain our process, passion and work into one statement.
– Anti, 2018
And because we thought we were different and cool (thanks Mum) we decided to explore directions that took what we did – and did it differently with the help of the statement that summed up who we were and what we did.
Inspired by the Brutalist design style, anti is intentionally rugged. Brutalism became our main source of inspiration not just because it’s completely against agency expectations but because of what it stands for.
We've all heard it before but this was a statement thrown around the office of Mayte for a while. Because of the mutual use of the staff and it's historic use It served a perfect starting point for the logo.
At the root of what anti offers is their drive to deliver results that use emerging technology in what ever use case is thrown at them. With this accompanied by the willingness to look for alternate processes and results. Titling Gothic FB and Mono League was introduced to the brand.
Following on with the Brutalist design direction. I began to explore layouts for the website. This process involved embracing the unknown and taking myself and the brand less seriously to achieve the desired out come.